If you’re looking for a website that will help you shop for things you need online, then you’ll want to make sure that you’re choosing the right one. That means knowing a little about the various products available and the different delivery networks. You’ll also need to know about the search filtering tools, the advertising campaigns, and the way that they handle product selection.
Search filtering tools
E-commerce websites have to use filters to keep visitors from landing on empty pages. Product filtering is one of the most important parts of the browsing experience.
Flipkart has a full suite of search filtering tools to help users sort through its massive catalog. This includes simpler and more robust sorting options, as well as a slew of search modification features. Using the right filtering tool at the right time can be the key to a successful eCommerce site.
A good product list should have a variety of filters. This is particularly true for eCommerce sites with large product catalogs, where visitors aren’t likely to sift through thousands of items in a single glance.
Using the right product filtering tools will go a long way toward increasing the relevancy of your items. While Amazon and Flipkart have similar front-end user interfaces, each offers a slew of unique features that can help users discover new products, find hidden gems, or narrow down a sea of choices.
Flipkart has set up a new delivery hub in New Delhi to strengthen its supply chain network. Its new hub will help the company make more than one thousand deliveries every day. It will also have more than fifty employees with disabilities, along with team leaders and cashiers.
Its supply chain is powered by robotics and technology. It consists of more than eighty facilities centres across India. It also has tie-ups with courier companies. Its inventory is divided into various categories. It has a wide range of fast-selling items, as well as those that are difficult to source.
Its biggest fulfillment center is located near Kolkata, using a nine-kilometer-long conveyor belt and robotic packaging arms. It uses dynamic planning, cross-belt sorters, and automated guided vehicles to process orders.
Flipkart and Amazon have left no stone unturned in preparations for the launch of their e-commerce platforms. They have held discussions with government officials and conducted surveys to identify the best features. Both are competing for the e-commerce pie in India.
The e-commerce companies are expected to sell US$5.9 billion in the first week. Flipkart expects 50 percent of its sales to come from tier-3 cities while Amazon expects to see a lion’s share from the country’s largest market.
Both e-commerce platforms feature similar user interfaces. They are clutter-free and offer an easy way to search for and compare products.
Flipkart and Amazon offer a range of services and rewards. Aside from the free shipping that they offer, both companies also give shoppers access to exclusive sneak peeks at new products. In addition, the e-commerce giants are aiming to deliver 20 lakh jobs in the next decade.
The biggest online marketplace in India, Flipkart, offers opportunities for advertisers to promote their brands and products. They use star power, influencer marketing, visual ads, and TV spots to attract customers. They also offer tools and services to help sellers track and monitor their campaigns.
The campaign is powered by a system that optimizes the campaign to meet the advertisers’ expected return on investment. This helps sellers get maximum orders with minimum spending. For example, if you are selling a slow-moving item, a Flipkart-sponsored ad will push your product to the top of the search results. This is particularly useful for promoting new products.
In addition to these ads, Flipkart also uses multi-channel ads. These include television ads and visual ads, as well as offline ads.
Meesho vs Flipkart
Meesho and Flipkart are two of the biggest names in the Indian e-commerce market. They have a combined share of 62 percent in the overall gross merchandise volume (GMV) of the country. They also hold a significant market share in order volume.
However, Meesho has the potential to disrupt the duopoly. Meesho’s business model features a three-sided marketplace. Its sellers pay to display items more prominently and it generates revenue through advertising. Meesho does not have any fulfillment centers, but it does rely heavily on third-party logistics providers for its deliveries.
Meesho focuses on a low average order value and a good quality product at a lower cost. It is also asset-light. Its average order value is between Rs 400 and 500, compared to Flipkart’s Rs 2,000-3,000.
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